Begins sales effort toward large salon chains for “Perm Frequency 50% Project”.
November 2005
Releases original brand “HAIR FOUNDE”for Samsung.
June 2007
Releases innovative beauty food “Model Line A”.
August 2007
Begins selling at special event at department stores and mass retailers around the nation.
September 2007
“E STANDARD SHAMPOO” is released with the theme “Only the Best for the Hair, Skin, and Environment”
March 2008
“Lumisheer Lipoid Mist” is released for Piacelabo Corporation.
October 2008
“NUDY AURA” is released nationally for general public.
June 2009
First-generation President Iwao Takeuchi retires and becomes Chairman.
June 2009
“NUDY AURA Loft Limited Set” is released for The Loft Co., Ltd.
March 2010
“NUDY AURA Hands Limited Set” is released for Tokyu Hands Inc.
April 2010
“LaPudeur” is released nationally for general public.
June 2010
“NUDY AURA x Wataru Komachi Collaboration Set” is released.
（Artist Wataru Komachi）
May 2011
“NUDY AURA x Ninadegi Collaboration Set” is released.
（Photographer Mika Ninagawa）
August 2011
SUNTEC Co. Ltd. is founded to strengthen OEM capabilities.
Takahiro Takeuchi becomes first-generation President.
September 2011
Renewal release of “NUDY AURA”.
January 2012
“three bombs.” is released for Japan Gateway Co., Ltd.
October 2012
Renewal release of “LaPudeur”.
December 2012
“E STANDARD SHAMPOO” is renewed with the theme “Only the Best for the Hair, Skin, and Environment”. Long-awaited new products are added.
“E STANDARD” Series begins advance sales in hair salons.
March 2013
“E STANDARD” Series released for sale at Isetan Shinjuku Professional Hair Care Booth.
March 2013
“E STANDARD Series” is selected as Owner Lounge Amenity at Five-Star Hotel “Trump Tower Hotel (Waikiki)”.
August 2013
“N.A by NUDY AURA” for general public is released.
August 2013
“N.A by NUDY AURA” television commercial begins airing nationally.
September 2013
“E STANDARD” Shampoo is nominated for “Vogue Beauty Award 2013”.
December 2013
“N.A by NUDY AURA x BIGBANG Collaboration Set” is released.
（Korean Artists BIGBANG）
March 2014
Limited Release of“E STANDARD x Bimajo Special Gift Box” begins.
September 2014
“E STANDARD” Shampoo is nominated for “Vogue Beauty Award 2014”.
August 2015
“E STANDARD” Scalp Series is released.
August 2015
“E STANDARD” Series is available for a limited time at ISETAN SALONE (Tokyo Midtown).
September 2015
“E STANDARD” Shampoo is nominated for third consecutive year for “Vogue Beauty Award 2015”.
September 2015
“E STANDARD x ISETAN” Collaboration Hair Oil released following favorable performance at Shinjuku Isetan Professional Hair Care Booth.
September 2015
“E STANDARD” Series released for sale at Ginza Mitsukoshi
February 2016
“E STANDARD” Series sale for a limited time at Narita Airport duty free shop.
March 2016
“E STANDARD” Series released for sale at ISETAN HAUS.
April 2016
“E STANDARD” Series released for sale at ISETAN MiRROR(EBISU).
July 2016
“E STANDARD” Series sale for a limited time at Haneda Airport duty free shop.
July 2016
“E STANDARD” Series (500ML refill pouch) is released.
2016
“E STANDARD” Series selected as Owner Lounge Amenity at five-star hotel The Ritz-Carlton Residences, Waikiki Beach beginning in 2016.
